August 30th, 2007 by Sylv

A powerful free marketing tool is your signature file.

Signature files are a great way to promote your online business without offending the people who read your messages.  E-mails are forwarded all the time. You never know where yours may end up, and one of the recipients may be very interested in your service or product.

Hit enter one more time after your e-mail.  Keep your signature  file to no more than 4-6 lines.

Your signature file should contain the following information:

   Your name
   Marketing slogan or information showing the clear benefits of contacting you.
   Give an offer for a free report or product you offer, a hyperlink to your latest press release, article, or Web site feature, or an invitation to subscribe to your free e-newsletter.
   Include a call to action such as: Download now… Get your free…Click Here To Learn More
   Website address
   E-mail address
   Phone

Make sure that when you include your Web site address that you add the “http://” before your site’s URL. Make your link clickable. Once a reader does click through your sig line, do you have a way to capture their contact info so you can stay in touch? If appropriate, offer something free to collect their email addresses. Offering a discounted item or freebie is always a good idea.

Before you start using the signature, double check all the information.  Proofread it.
Mail it to yourself.

Have several signatures that you can switch. By creating several different signature files and storing them as templates you can pick and chose which ones you want to use. Feature your current offer or product.

It’s effective to use a single — or double === divider across the top and/or across the bottom of the signature.

Use your signature file in every forum posting.  Read the forum rules.  Your name and URL may be enough.

Sylvia Buetow

Free e-book. Take advantage of 28 years of marketing experience.

http://Sylvia.bigMLMtruths.com

August 27th, 2007 by Sylv

To succeed in this business, you have to find the real you and tell your MLM story. Look around. Every successful Network Marketer has developed his or her own powerful story.  People join people and it’s the most successful Marketers that have the most intriguing stories. They always tell their story, no matter if it’s for their products or their business opportunity.

Prospects don’t want to learn about things they’ll usually see on a company’s replicated website. They want to know who you are. You have to promote yourself first! And the best way to do that is to tell your own story.

Telling your story is one of the most powerful techniques you could ever learn because you can start building a relationship with your prospect before you even pick up the phone.

You can show your prospect you’re a real person who is here to help them succeed.

Let people see you’ve been through what they’re going through.  In some cases you may have been through much worse.  And  now your life has changed dramatically. You’re living proof your MLM product, or your MLM Business actually “works” and gets results.

So tell your MLM story, tell it well, and tell it often. 

For a free e-book to help you in your business, go to:

http://Sylvia.bigMLMtruths.com

August 14th, 2007 by Sylv

DO NOT BUY LEADS!  And I don’t mean make a list of 200 people you know.  The best leads are the people who come to you.  I’m not promoting pay-per-click either.  You know what’s on your credit card.  No more charges.
First of all, set up a website that captures prospect information.  Offer some sort of incentive.  Advertise using traffic exchanges, social networks, forums, or perhaps your own blog.
To work with a mastermind group that will walk you through this process and never ask for your credit card, go to http://Sylvia.bigmlmtruths.com