Marketing With Signature Files
August 30th, 2007 by Sylv
A powerful free marketing tool is your signature file.
Signature files are a great way to promote your online business without offending the people who read your messages. E-mails are forwarded all the time. You never know where yours may end up, and one of the recipients may be very interested in your service or product.
Hit enter one more time after your e-mail. Keep your signature file to no more than 4-6 lines.
Your signature file should contain the following information:
Your name
Marketing slogan or information showing the clear benefits of contacting you.
Give an offer for a free report or product you offer, a hyperlink to your latest press release, article, or Web site feature, or an invitation to subscribe to your free e-newsletter.
Include a call to action such as: Download now… Get your free…Click Here To Learn More
Website address
E-mail address
Phone
Make sure that when you include your Web site address that you add the “http://” before your site’s URL. Make your link clickable. Once a reader does click through your sig line, do you have a way to capture their contact info so you can stay in touch? If appropriate, offer something free to collect their email addresses. Offering a discounted item or freebie is always a good idea.
Before you start using the signature, double check all the information. Proofread it.
Mail it to yourself.
Have several signatures that you can switch. By creating several different signature files and storing them as templates you can pick and chose which ones you want to use. Feature your current offer or product.
It’s effective to use a single — or double === divider across the top and/or across the bottom of the signature.
Use your signature file in every forum posting. Read the forum rules. Your name and URL may be enough.
Sylvia Buetow
Free e-book. Take advantage of 28 years of marketing experience.